Because of Art

Because of Art is the electronic music project of London-based producer Alex Grover, who began releasing music under this moniker in December 2019. Grover operates from London and has accumulated 16 releases across his career, establishing himself as a consistent presence in the UK's melodic house scene.

Because of Art produces melodic house and techno, deep house, progressive house, and tech house, with releases spanning notable labels including Anjunadeep, Last Night On Earth, Gruuv, Pets Recordings, and Stress Records. His sound centers on melodic house and techno, characterized by deeper, progressive elements that align with the sophisticated programming of labels like Anjunadeep. The project's output demonstrates a focus on melodic-driven compositions that work across both club and home listening contexts, with releases maintaining consistency in the melodic house and techno sphere since 2019.